Case Study: PacSun achieves 78% ROI increase with Kenshoo's Structure & Portfolio Optimization

Rakuten Marketing Improves ROI for PacSun by 78% with KPO

PacSun, a leading specialty retailer known for curated, fashion-forward collections, wanted to streamline and scale its large shopping program to better market all products and grow revenue. They engaged agency Rakuten Marketing to find a way to optimize performance and reduce manual campaign management.

Rakuten implemented Kenshoo’s Structure Optimization to automatically group products by click performance and Kenshoo Portfolio Optimizer to automate bids and budgets against ROI targets. The changes drove a 78% increase in ROI, a 16% decrease in CPC and a 57% lift in conversion rate while reducing time spent on manual campaign tasks.

PacSun