Case Study: Beyond Diet achieves 224% higher ROI and 134% higher conversion rates with Kenshoo

Quality Score Helps Beyond Diet Increase ROI by 22% on Facebook Through Adquant

Quality Score, an online advertising agency focused on health and beauty, worked with Beyond Diet — a natural weight-loss program and e-commerce site — to drive signups, boost sales of natural products, and increase engagement with free resources on the site.

Quality Score used Adquant’s Partner Categories to build Facebook audiences based on consumer shopping history and diet behaviors (e.g., buyers of diet/organic foods, diet books, or members of diet clubs). This behavioral targeting delivered big gains: 224% higher ROI, 36% lower CPA, 134% higher conversion rates and 176% higher CTR versus standard targeting.

Beyond Diet