Case Study: Leading Media Publishing Company achieves 171% YoY subscription growth with Kenshoo

Publisher Drives Subscription Success on Facebook

A leading media publisher faced rapidly changing consumption habits and needed to scale Facebook campaigns—on a platform with 2 billion monthly users—to drive a significant volume of subscriptions while meeting strict KPIs.

Partnering with Kenshoo, they used Creative Manager to manage and refresh a large creative library, Analysis Grid for actionable insights and bulk optimizations, and Personas to build and scale audience segments (including CRM lists), backed by tailored client success support. The campaign delivered a 171% YoY increase in subscriptions and a 340% YoY rise in Facebook spend, and the publisher now favors Kenshoo for both Facebook and search campaigns.