Kenshoo
179 Case Studies
A Kenshoo Case Study
PMG faced the challenge of driving new, cost-effective on-site traffic. As an entry for the 2016 Infinity Awards, the team sought a scalable paid-social approach to attract fresh visitors.
They launched a CPC-based Pinterest campaign via the new Kenshoo integration, yielding 12.8k click-throughs, a record CTR of 0.3% for their Pinterest CPC efforts, efficient cost-per-clicks, and 79% of traffic coming from new visitors.