Case Study: Playtika achieves 203% more installs and 36% higher ROI with Kenshoo (Adquant platform)

Playtika Leverages Adquant to Increase Installs by 203% While ROI Rose 36%

Playtika, a Caesars Interactive Entertainment subsidiary and maker of popular games like Slotomania, was struggling to attract new quality players to its top‑3 Facebook app despite a user base of over 5 million. The media buying team needed a platform that could help discover and target high‑value new users.

After trialing contenders, Playtika chose Adquant, integrated it with their back‑end BI to optimize for true player ROI, and used Adquant’s interest map to find high‑performing lookalike users. The campaign lifted new installs by 203% and increased ROI by 36%.

Playtika