Case Study: PIXELFEDERATION achieves 1.5X efficiency and 20% higher app engagement with Adquant by Kenshoo

Pixel Federation Targets High-Value Audiences and Scales Campaign Creation to Increase Efficiency by 1.5X with Kenshoo Gaming

PIXELFEDERATION, a browser and mobile game developer, struggled to manage a high volume of Facebook campaigns using Power Editor, finding the platform time-consuming and hard to scale while needing to lower cost per install and maintain profitability. The team sought a more sophisticated solution to create and target high-value audiences and speed up campaign creation and optimization.

Partnering with Adquant by Kenshoo, PIXELFEDERATION deployed Custom and Lookalike Audiences, workflow tools, mobile app install ads, and daily bid and budget optimizations while consolidating reporting. The result was a 1.5X increase in efficiency, 20% higher app engagement and notable time savings, all while preserving profitable campaign performance.

Pixel Federation

Matej Lančarič

Performance Marketing Manager