Case Study: Pixel Federation achieves higher ROI (+13% Android, +3% iOS) and 10% better player retention with Adquant by Kenshoo

Pixel Federation Sees Lift in ROI Leveraging Adquant by Kenshoo During the Facebook Playable Ads Beta

Pixel Federation, a Bratislava-based mobile games studio behind titles like Seaport, joined Facebook’s Playable ads beta to find higher-quality players in Tier 1 countries. Their goals were to boost long-term retention and ROI and to test iOS and Android campaigns (each split between video and playable creatives) to optimize the user experience and acquire more paying users.

They partnered with Adquant by Kenshoo to automate and scale campaign creation, apply ROI-driven bidding and cohort analysis, and access advanced reporting and optimizations. The campaigns delivered measurable lifts: +13% ROI on Android, +3% ROI on iOS, and up to +10% improved player retention in Tier 1 countries, while saving the team hundreds of work hours and enabling ongoing use of Adquant for growth.

Pixel Federation