Case Study: Pierce AB achieves 671% Return on Advertising Spend with Kenshoo Campaign Mirroring

Pierce AB Uses Campaign Mirroring to Accelerate Sales via Bing

Pierce AB, a fast-growing Swedish e‑commerce retailer selling motocross, snow scooter and motorcycle parts across 16 European markets with 40+ websites, wanted to expand beyond an already strong Google Ads program to drive more online sales and improve ROAS. Their target audience matched Bing’s higher‑value user base, but replicating nearly 7,500 Google campaigns manually would have taken weeks they didn’t have.

Using Kenshoo’s Campaign Mirroring to copy and sync Google campaigns to Bing in under a day, plus Kenshoo’s Portfolio Optimiser to continuously adjust bids, Pierce began generating Bing revenue the day after launch. In the first month the campaign delivered a 671% return on advertising spend, saved substantial manual effort, and continued to improve month over month.

Pierce AB

Antoine Coopoosamy

Head of Performance Marketing