Case Study: Pervorm achieves weather-driven Facebook automation and actionable launch insights with Kenshoo's Automated Actions

Pervorm uses Weather Based Automated Actions to launch YoMost Ice on Facebook

FrieslandCampina’s YoMost Ice, a new drinking-yoghurt aimed at 13–24 year‑olds in Vietnam, faced a softening market share and heavy competition despite category growth. Pervorm was tasked with launching the product on Facebook and needed a way to reach the right audience at the right moments—especially challenging because sales depend on hot, dry conditions that are limited during the rainy season and the target group is heavily exposed to advertising.

Pervorm and Kenshoo implemented a weather-based API to run Automated Actions that switch ad sets on when temperature ≥30°C and not raining, and off otherwise, deploying six creatives across morning, noon and afternoon dayparts. Early results produced actionable insights—ads ran more effectively when people were indoors during wet weather—providing tangible data to refine creatives and optimize a longer-term Facebook strategy to drive sales.

Pervorm