Case Study: Personal Capital achieves 5X paid-search scale and 118% YoY registration growth with Kenshoo

Personal Capital - Customer Case Study

Metric Theory partnered with Personal Capital to drive more qualified registered users through non-branded paid search. The challenge was to scale acquisition while accurately measuring and optimizing for truly qualified registrations rather than just clicks or generic leads.

They implemented Kenshoo tracking and a Bid-to-Custom-Metrics policy to attribute qualified registrations and bid to the most cost-effective positions, plus applied dimensions and automated weekly reporting to compare performance. The program scaled 5× in one year with improved efficiency, delivering a 118% year‑over‑year increase in registrations and a 273% increase in non-brand registrations.

Personal Capital