Case Study: CPG Retailing Company achieves 28% ROI uplift and 32% lower CPA with Kenshoo E-Commerce

Performics@Starcom Elevates Their CPG Client’s Amazon Marketing with Kenshoo E-Commerce

Performics@Starcom partnered with a globally trusted CPG retailer that sells a wide range of branded food products on Amazon. As the client's e-commerce program grew, the team struggled to quickly make bid changes at scale, get granular product-level performance insights, and pace a complex budget across multiple goals—hindering their ability to drive sales effectively.

Performics@Starcom implemented Kenshoo E‑Commerce to scale campaign creation and management with a product-focused approach, enabling bulk bid adjustments and detailed ASIN-level optimization toward KPIs. The solution delivered measurable impact: a 28% increase in ROI, 13% more conversions, 32% lower CPA and 23% lower CPC, while helping the team identify top-performing products and allocate budget more strategically.