Case Study: PennySaverUSA achieves 275+ monthly calls and increased conversions with Kenshoo Budget Management

PennySaverUSA - Customer Case Study

PennySaverUSA.com, a local classifieds publisher, struggled with extreme and frequent weekly campaign budget swings—from $200 up to $1,000—which made tracking performance and maintaining efficiency difficult.

By using Kenshoo’s Budget Management and automated Bid Policies to quickly update budgets and adjust keyword bids, the campaign lowered effective CPCs and increased conversions; the account now generates over 275 calls per month and runs smoothly despite ongoing budget changes.

PennySaverUSA