Case Study: Ovative Group achieves higher enterprise revenue and ROAS with Kenshoo

Ovative Group Optimizes for Enterprise Revenue

Ovative Group needed to shift its digital media program from optimizing for ecommerce-only revenue to driving enterprise revenue (online + offline) and new customer acquisition across channels. The challenge was connecting disparate online and offline data so bidding and media decisions could optimize for true business impact rather than just on-site transactions.

Ovative tied the Kenshoo Infinity Tag to its proprietary customer data environment, ingested offline sales and new-customer attribution via the Kenshoo Parser, and built custom combined online+offline metrics for Kenshoo KPO algorithms. The changes delivered deep keyword and audience-level insights, moved spend toward non-brand SEM, product targets and segments that drive offline sales and high-LTV customers, and increased enterprise revenue with higher enterprise ROAS.

Ovative Group