Case Study: Oscaro achieves stronger Shopping campaign performance and ROI with Kenshoo

Oscaro drives performance with Shopping Optimisation on Kenshoo

Oscaro is a French e-commerce retailer founded in 2003 that sells new, genuine automotive parts across European markets. With just two full-time team members managing a large number of profiles and keywords, Oscaro needed a time-saving tool that would maintain ROI while improving conversion rates and allow them to spend budget confidently as performance improved.

Using Kenshoo, Oscaro unified Google Analytics and Kenshoo Pixel data in a single grid, enabling Portfolio Optimizer and bid strategies that target marginal ROI and boost top-performing product groups. Kenshoo’s Shopping Campaigns optimization, automated product-grouping and Campaign Mirroring to Bing streamlined operations, drove better conversion performance and preserved ROI — results the team says have consistently outperformed competitors.

Oscaro

Florence Marot

Acquisition Manager