Case Study: Targeted Victory achieves 31% lower CPA and 90% reduction in daily operations with Kenshoo

Optimizing Lead Generation Ads for a Presidential Campaign

Targeted Victory, an audience-driven technology firm specializing in digital strategy and media buying, needed a way to automate CRM-driven audience targeting and cross-campaign bidding to lower CPA, boost email sign-ups, and shift budgets in real time—while dramatically reducing staff time spent on campaign execution.

They deployed Facebook Lead Gen Ads integrated with Salesforce to refresh Custom Audiences and avoid duplication, and used Kenshoo’s ad-creation tools plus its Portfolio Optimizer algorithm on top of Facebook’s optimization to automate bidding and allocation. The campaign achieved a 31% decrease in CPA and a 90% reduction in daily operations.

Targeted Victory