Case Study: Netshoes achieves 20% revenue and 45% ROI gains with Kenshoo Real-time Optimization

Netshoes Responds More Quickly to Business Changes with Kenshoo’s Real-time Optimization

Netshoes is the leading sports and lifestyle online retailer in Latin America, operating the Netshoes, Shoestock and Zattini brands. Because inventory, prices and random discounts changed throughout the day, the team had to intervene manually multiple times daily to keep search campaigns effective, which consumed time and limited their ability to maximize revenue.

Kenshoo’s Portfolio Optimizer and Portfolio Plus, combined with Real-time Optimization (RTO) and automated Structure Optimization, let Netshoes adjust bids hourly and automatically group products by demand. In the first three months after implementation, Netshoes saw roughly a 20% increase in revenue and a 45% increase in ROI, while nearly eliminating manual bidding.

Netshoes

Allan Motta

Marketing Coordinator