Case Study: Netshoes achieves 200%+ conversion rate lift and 40% lower cost per conversion with Kenshoo Demand-Driven Campaigns™

Netshoes Achieves 200%+ Increase in Conversion Rate using Kenshoo Social Demand-Driven Campaigns™

Netshoes, the world’s largest e-commerce sporting goods retailer with about 17 million monthly visitors, wanted to scale Facebook advertising in Brazil but faced a major operational challenge: a 40,000‑item inventory that required manually creating and managing product‑specific ads and individualized URLs. This process was time consuming and prevented the team from efficiently measuring and optimizing performance across products.

Netshoes implemented Kenshoo’s Demand‑Driven Campaigns to dynamically generate and manage Facebook ads from its product feed, automatically surfacing trending, high‑performing SKUs and updating attributes like price and availability in real time. The solution sped campaign launch and optimization, and during the year‑end season delivered more than a 200% increase in conversion rate while cutting cost per conversion by nearly 40% within a month.

Netshoes