Case Study: NetGiant achieves 45% ROI lift and 44% revenue growth with Kenshoo’s Portfolio Optimizer

NetGiant Experiences 45% Lift in ROI with Kenshoo Portfolio Bid Policies

NetGiant Ltd., the company behind UK online retailers CartridgeMonkey.com and TonerGiant.co.uk, depends on search-driven traffic and conversions for its multi-million pound printer consumables business. After initially using keyword-level bid policies, NetGiant sought greater efficiency and further evolution of its search marketing strategy to improve return on ad spend.

Working with Kenshoo’s research team, NetGiant adopted a customised, portfolio-based bid strategy using Kenshoo Portfolio Optimizer, which leveraged historical data, robust forecasting and transparent bid recommendations. The move produced more clicks and conversions at an efficient CPC and delivered a 45% lift in ROI and a 44% increase in overall revenue.

NetGiant

Gary Flynn

Owner, NetGiant