Case Study: Instagram achieves 15K+ incremental mobile app installs and 17% higher CTR with Kenshoo

Mobile Games Studio Launches Instagram Advertising with Kenshoo to Drive Mobile App Installs

A leading cross-platform mobile games studio serving millions on Facebook, iOS, Android and Amazon partnered with Kenshoo to expand its social advertising into Instagram. The team’s challenge was to join Instagram’s ad alpha, drive mobile app installs, and evaluate the channel’s potential while building on existing LTV-driven workflows and creative strategies.

Using Adquant by Kenshoo’s early Instagram Ads API access and tools — mobile app install ads, bulk creative refresh, image galleries with auto-crop, and audience/nested lookalike targeting plus integrated optimization — the studio launched and tuned campaigns. Within five weeks they achieved a 17% higher CTR than social industry averages, generated 250k+ clicks and more than 15k incremental mobile app installs.

Instagram