Case Study: Mindshare achieves 44% ROAS lift for Kimberly‑Clark with Kenshoo E‑Commerce

Mindshare Boosts ROAS 44% for Kimberly-Clark’s Product-Driven Campaigns with Kenshoo E-Commerce

Mindshare, a global media agency, manages Kimberly‑Clark’s e‑commerce and search programs for brands like Huggies, Kleenex and Depend. Faced with the need to widen brand awareness, increase revenue and scale a large Amazon Marketing Services (AMS) and Google search operation, the team required detailed, product‑level insights and sophisticated budget optimizations at the campaign and ASIN level to drive performance across many SKUs.

To solve this, Mindshare implemented Kenshoo E‑Commerce (building on existing Kenshoo Search use) to centrally manage and optimize campaigns at scale, with cross‑campaign visibility, daily/custom keyword data and product‑level reporting that exposed ineligible ASINs and high‑performing products. Within two months the team achieved a 44% increase in ROAS, improved ad investment balance across Amazon and Google, and gained operational efficiencies from consolidating search and e‑commerce in one platform.

Mindshare

Clint Armstrong

Sr. Partner, Group Director, Search & Social