Case Study: Mimoni achieves a 60% decrease in CPA with Kenshoo’s Automated Actions

Mimoni Uses Kenshoo’s Automated Actions to Identify Top Performing Ads and Decrease CPA by 60%

MiMoni, a pioneer in credit risk assessment and short‑term lending for the unbanked in Mexico, needed to scale its Facebook advertising program and lower cost per acquisition (CPA) without adding headcount. Managing campaigns with Facebook Power Editor left the team unable to automate bidding, budgeting, and audience optimization while meeting cost‑per‑registration and credit request submission goals.

By partnering with Kenshoo, MiMoni used Personas, streamlined bulk ad creation, the Analysis Grid, and Automated Actions to identify top audiences, pause poor performers, and automate daily optimizations. Within a month the team saw measurable gains — a 60% decrease in CPA, slightly reduced spend, and significant time savings and efficiency improvements.

Mimoni

Constantino Madero

VP Marketing & Co-Founder, Mimoni