Case Study: GittiGidiyor achieves 22% higher ROAS and up to 43% lower acquisition costs with Kenshoo

Metrics34 Boosts Sales for GittiGidiyor with Winning Facebook Campaigns

GittiGidiyor, a leading Turkish e-commerce marketplace with over 15 million products and roughly 85 million monthly visits, tasked agency Metrics34 with scaling Facebook advertising to boost brand awareness, acquire new users and drive first-time purchases and app installs while meeting strict cost-per-acquisition and ROAS targets.

Using Kenshoo, Metrics34 deployed bulk ad creation, Personas, Creative Manager A/B testing, Analysis Grid, Custom Metrics and ProductsUp integration (plus early tests of beta Facebook features) to rapidly optimize campaigns. The program delivered a 43% lower cost per app install, 29.5% lower cost per new customer acquisition, a 22% higher return on ad spend and tripled site traffic from Facebook and Instagram.

GittiGidiyor