Case Study: Mercado Livre achieves 680% mobile revenue growth with Kenshoo

Mercado Livre Use Bid Modifiers to Grow Mobile Revenue by 68%

Mercado Livre, Latin America’s largest e‑commerce ecosystem with roughly 160 million users and over 80 million transactions since 1999, needed to scale its mobile search and product listings to capture more traffic, revenue and in‑app sales. The team faced challenges in cost‑effectively expanding thousands of products across key categories while overcoming mobile attribution limits and a last‑click model that undercredited mobile on the path to purchase.

Working with Kenshoo, Mercado Livre used Portfolio Optimizer plus Kenshoo’s mobile revenue multiplier—gradually increasing multipliers up to 4–5x and reviewing performance in regular QBRs with Google—to bid more aggressively while maintaining ROI. The program drove a 680% increase in mobile revenue and a 68% YOY lift in mobile ROI, plus large gains in mobile market share and click share across categories (auto parts +40%, home +160%, electronics +117%, fashion +367%).

Mercado Livre

Daniel Aguiar

Digital Marketing Director