Case Study: L’Oréal Paris achieves a 90% decrease in cost-per-engagement with Kenshoo

L’Oréal Paris boosts online awareness, resulting in a 90% decrease in cost-per-engagement on Facebook

L’Oréal Paris teamed with digital agency Lion & Lion to boost online brand awareness in Malaysia and drive shoppers to retail outlets for a hair care promotion highlighting “same price after GST.” The campaign needed precise Facebook targeting (including video ads), automation to reduce manual work, and fast execution across multiple brands and formats under a tight deadline.

Using Kenshoo, the team applied audience management (reusing and updating audience libraries, lookalike targeting), automation (scheduled rules and bulk actions) and optimization tools to scale efficiently and focus on strategy. The campaign delivered strong results: CTR +118% month-on-month, engagement actions +140% vs the prior month, a 90% reduction in cost-per-engagement, 20% lower CPV, 80% lower CPM, in-store sales growing 3x faster than the hair care market and 10x faster than competitors, and year‑on‑year growth that outpaced competitors by 8x.

L’Oreal