Kenshoo
179 Case Studies
A Kenshoo Case Study
LocalEdge, a 2015 INFINITY Award finalist, faced growing operational demands: they needed to control budget pacing, expedite reporting, reduce campaign setup time, simplify cross-engine campaign management, and scale overall efforts.
By adopting Kenshoo’s budget management and Kenshoo Editor and using Advanced Search with Scheduled Reports to automate routine checks, LocalEdge streamlined workflows and reporting. The changes produced a 32% improvement in budget pacing, an 8% increase in conversion rate, and enough efficiency gains to let each manager handle a larger workload.