Case Study: Nescafé Dolce Gusto achieves higher conversion rates and lower cost-per-acquisition with Kenshoo Social

Lion and Lion Tests the Best Way To Drive Online Sales for Nescafe Dolce Gusto

Lion & Lion, the digital agency, worked with NESCAFÉ Dolce Gusto to find the most effective way to drive online sales for the newly launched Oblo coffee machine capsules. The challenge was to determine which ad placement—mobile only, desktop only, or both—would deliver the best sales performance.

Using Kenshoo Social’s A/B test, the team split the audience into mutually exclusive groups and ran the same creative across three placements: mobile, desktop, and mobile+desktop. While mobile ads generated the highest click-through rate, the combined mobile and desktop placement produced the highest conversion rate and the lowest cost per acquisition.

Nescafe Dolce Gusto