Case Study: Compare Asia Group achieves consistent, cost-effective credit card leads and target CPA with Kenshoo

Lion and Lion Drives Cost-Effective Leads for Compare Asia Group

Lion and Lion partnered with Compare Asia Group to drive credit-card applications while maintaining a target cost-per-acquisition (CPA) and scaling to a higher volume of conversions. The challenge was to increase lead volume without letting CPA spike or become unpredictable.

They implemented Kenshoo Portfolio Optimizer to automate bid and budget decisions, stabilizing performance and enabling scale. As a result, the previously volatile CPA became consistent and met the client’s target, delivering cost-effective leads.

CompareAsiaGroup