Case Study: LegalZoom achieves an 81% CPA reduction and 55% more conversions with Kenshoo's Display Bid2Val

LegalZoom Finds Amazing Success with Kenshoo’s Display Bid2Val Policy

LegalZoom, a leading online legal services platform serving nearly 4 million customers since 2001, faced rising CPAs on its Google Display Network campaigns. Manual bidding left the marketing team unable to react to GDN fluctuations and maintain an efficient cost-per-acquisition.

They tested Kenshoo’s Display Bid2Val automated bidding with a CPA target, and after a pilot saw dramatic improvements: CPA fell 81% while conversions rose 55%. The success led to a broader rollout, giving LegalZoom the performance and insights to shift budget toward display and remarketing.

LegalZoom

Tatjana Kudla

Director Digital Marketing