Case Study: LegalDocsPDQ achieves 30% profit lift on Google and 200% on Bing with Kenshoo

LegalDocsPDQ Achieves Profit Lift Across Google and Bing with Kenshoo

LegalDocsPDQ (formerly Express Legal) is a fast-growing online legal document services company that opened its first U.S. branch in 2015. The company relied on paid search to drive leads and conversions but wanted to maximize profit—its prior bid management platform delivered only minimal gains, so LegalDocsPDQ sought a more effective partner.

Working with Kenshoo, LegalDocsPDQ ran a cost‑benefit analysis and implemented Kenshoo Portfolio Optimizer’s model-based profit policy with a break-even ROI constraint, plus workflow tools and non-last-click attribution. Managed by a single in-house marketer, the program delivered a ~30% profit increase on Google in 45 days and a 200% profit lift on Bing.

LegalDocsPDQ

Aaron Adamson

Director of Digital Marketing, LegalDocsPDQ