Case Study: Luxola achieves 317% revenue growth with Kenshoo’s Agile Marketing Suite

Leading Beauty Brand Luxola Deploys Kenshoo’s Agile Marketing Suite to Boost Online Checkouts and Revenue by 317%

Luxola, a fast-growing beauty e-commerce brand recently acquired by LVMH, sells over 4,000 cosmetics and skincare products across Southeast Asia, Australia, India and the UAE. Rapid growth exposed gaps in its digital marketing: legacy search and social tactics couldn’t reach niche audiences, maximize conversions, or scale efficiently, and the team needed automated bidding and budget controls to lower acquisition costs.

By deploying the Kenshoo Infinity Suite—using Personas and Intent‑Driven Audiences for cross‑channel targeting, Facebook Dynamic Product Ads and cart retargeting with vouchers, plus automated reporting and bid scheduling—Luxola improved relevance and operational efficiency. In six months checkouts rose 102%, revenue grew 317%, cost per checkout fell 27% and social ROI climbed 52%; search CTR doubled, CPC fell 5% and search ROI increased 30%.

Luxola

Andra Winatama

Regional Head of Performance Marketing (PPC), Luxola