Case Study: LaserAway achieves a 38% CPA reduction and 25% revenue growth with Kenshoo Social

LaserAway Zaps CPA by Nearly 40% and Grows Revenue by 25% With Kenshoo Social

LaserAway, a leading U.S. medical spa with 40 locations, needed to scale paid social to support aggressive expansion, lift a typically sluggish holiday season, and improve cost per acquisition (CPA). Their challenge was finding the right creative and audience combinations and getting a holistic view of performance beyond native platform tools.

Using Kenshoo Social, LaserAway leveraged Personas to replicate top audiences, A/B testing to optimize landing pages, Automated Actions and bulk bid management to control spend and ad fatigue, and data integration for direct offline attribution. The program cut CPA by 38%, drove record conversions in November–December, and lifted holiday-season revenue by 25%.

LaserAway

Paul Baumgarthuber

Chief Marketing Officer