Case Study: Lamps Plus achieves double-digit improvement in program ROI with Kenshoo Portfolio Optimizer

Lamps Plus Partners with Kenshoo to Automate Paid Search Program and Generate Double-Digit Improvement in Program ROI

Lamps Plus, the nation’s largest lighting retailer with 40+ stores and an award-winning e-commerce site, had been managing its paid search program manually for years. While the manual approach provided product-level visibility, it had grown increasingly labor-intensive and tactical, constraining efficiency and limiting the retailer’s ability to pursue higher growth.

Lamps Plus partnered with Kenshoo to automate bidding and campaign management using Kenshoo Portfolio Optimizer and the Kenshoo Suite for Google Shopping/Product Listing Ads. KPO’s predictive algorithms and keyword clustering enabled spend to be allocated more efficiently, driving double-digit improvement in program ROI, higher revenue-per-click and revenue-per-conversion, and scaling bid management from hundreds to hundreds of thousands of bids while saving significant time.

Lamps Plus

Angela Hsu

Senior Vice President of Marketing and eCommerce