Case Study: Kool Smiles achieves 53% increase in conversions and 50% time savings with Kenshoo

Kool Smiles - Customer Case Study

Benevis supports Kool Smiles, a pediatric dental chain founded in 2002 that built 123 offices across 56 markets to bring care to underserved communities. The team needed to raise awareness among parents while improving efficiency and time management, but faced the challenge of launching, optimizing and reporting on over 1,000 campaigns across multiple platforms and identifying market-level needs quickly.

Using the Kenshoo Local platform—primarily Kenshoo Editor (bulk import, cross-platform URL/ad/bid updates, keyword search), Scheduled Reporting, Advanced Search and Find & Replace—the team consolidated workflow and automated weekly by‑market reporting. This cut 50 hours/week (≈50% efficiency gain), increased conversions 53% within six weeks, and reduced cost per conversion by 27% within three months.

Kool Smiles