Case Study: eBay Australia achieves 90x increase in product sales through Facebook advertising with Kenshoo

Kenshoo Social TM helps eBay Australia Achieve 90x Increase in Product Sales through Facebook Advertising

eBay Australia, which attracts more than 8 million unique visitors a month, needed to use Facebook advertising to drive ongoing shopper engagement and product sales. Their main challenges were reaching highly targeted audiences, efficiently scaling ads across a wide range of listings, and meeting ambitious ROI and optimization goals.

Partnering with Kenshoo, eBay quickly deployed multiple targeted ads (reaching fans, friends of fans and niche segments like moms with kids), used Kenshoo’s Analysis Grid to compare audience performance and applied automated bid policies to improve cost efficiency. Within 48 hours of promoting the Rainbow Loom, sales increased 90x (about 1,100 units sold) and the post generated more than 4,000 likes and 600 comments, delivering a dramatic lift in incremental sales and ROI.

eBay