Case Study: Walgreens achieves 180% over reach goals and 75% lower cost-per-click with Kenshoo Creative Manager

Kenshoo Creative Manager Drives Beautiful Results for Walgreens Soap & Glory

Walgreens, a leading U.S. pharmacy-led retailer, needed to drive awareness and clicks for its Soap & Glory bath and body brand by finding a precise audience and breaking through with unique, engaging creative that communicated the brand’s value.

They targeted women 18–45 on Facebook and Instagram using third-party interest data and first-party high-value customer data, and used Kenshoo’s Creative Manager to organize assets, streamline campaign creation and speed creative testing. The campaign exceeded goals—180% of reach targets and 15% of link-click goals—while cutting cost per click by 75% and achieving 96% positive or neutral ad sentiment, with time savings allowing more strategic focus.

Walgreens

Brooke Mckay

Digital & Markting