Case Study: Golfsmith achieves unified search and retargeting insights and higher ROI with Kenshoo

Kenshoo and Criteo Partnership Results in Stronger Insights and Performance Across Search and Retargeting

Golfsmith, a specialty retailer of golf and tennis equipment, used multi-channel digital marketing and Criteo retargeting to re-engage visitors who left its site without converting. The company needed a single platform to manage search and retargeting, better understand how the channels interacted, and improve the data and analysis used for campaign optimization.

Kenshoo integrated Criteo retargeting into its Suite so Golfsmith could view search and retargeting side-by-side, analyze path-to-conversion data, and apply channel attribution weightings. The integration saved time, enabled smarter bid and attribution decisions, and revealed that 36% of retargeting conversions begin with a paid search click (15% of last-click Criteo conversions began with a branded paid search). These insights supported a 10–15% paid search budget increase, higher order volume, and maintained a $7.50 ROI.

Golfsmith

Dillon Smith

eMarketing and Social Media Manager, Golfsmith