Case Study: Leading Online Fashion Company achieves up to 15x increase in sales and revenue with Kenshoo

Kenshoo and AsiaPac Net Media Help Leading Online Fashion Company Achieve up to 15x Increase in Sales and Revenue

A leading Japanese online fashion retailer with multiple Asia locations engaged AsiaPac Net Media to boost sales conversions and new customer acquisition in Hong Kong. The client faced low conversion rates from broad exposure, with 89% of sales from returning customers and a cost-per-order for new buyers roughly 40x higher than repeat buyers.

AsiaPac partnered with Kenshoo to optimize paid search and social campaigns—deleting 7,500 underperforming keywords, adding ~3,000 expanded keywords, enabling automated bid policies, and deploying custom cross-channel creatives across Google, Yahoo, Facebook and display. Within one month sales and revenue rose 2.5x (peaking at 15x during an anniversary promotion), new member sign-ups increased 2.4x (4x during the promotion), and CPO fell 16% for repeat buyers and 61% for first-time buyers (45% lower during the promotion).