Case Study: ISLE Surf achieves lower CPA and CPC and higher CTR with Kenshoo’s Performance Driven Ads

ISLE Surf Makes Waves on Facebook with Kenshoo’s Performance Driven Ads

ISLE Surf and SUP, a San Diego–based retailer started by two surfers and now one of the largest sellers of stand up paddleboards and surfboards, wanted to grow sales efficiently and test Facebook Dynamic Ads but lacked the internal resources to build a new product feed. Their lean team needed a faster way to get high-quality products in front of target customers.

Kenshoo’s Performance Driven Ads automatically turned ISLE’s top-performing Google Shopping product ads into Facebook Dynamic Ads, updating products daily and launching the campaign in under a week. The campaign delivered strong gains versus prior remarketing efforts: ~5% lower CPA, about 20% higher CTR and 36% lower CPC.

ISLE