Case Study: Heathrow Official Parking achieves 33% year-on-year revenue growth and 74% more conversions with Kenshoo

iCrossing Use Kenshoo to Help Revenue Take-off for Heathrow Official Parking

iCrossing, Heathrow’s long‑standing digital agency, was tasked with growing revenue for Heathrow Official Parking in a fiercely competitive market. With frequent changes among parking suppliers, the challenge was to increase bookings from search while keeping cost per acquisition low and maintaining year‑on‑year growth.

iCrossing implemented Kenshoo’s suite—Planning & Forecasting, Portfolio Optimiser and Audience Bid Modifiers—to automate bidding, forecast budget impacts and target audiences by time and criteria. The result: CPA fell while revenue rose from 17% to 33% year‑on‑year, clicks increased 70% and conversions 74% (Oct 1–Nov 30 YoY), delivering significant incremental growth.

Heathrow