Case Study: iCrossing achieves 4X impressions, 18% higher CTR and 4X product sales with Kenshoo E‑Commerce

iCrossing Leverages Kenshoo E-Commerce to Help Exceed Pharmaceutical Client’s Amazon Marketing Goals

iCrossing, a digital marketing agency, was tasked with scaling a pharmaceutical client's Amazon product campaigns after the client increased ad investment. The primary challenge was to quickly grow product-level campaigns, raise brand awareness and boost sales volume while managing a large, complex Amazon program and meeting multiple client goals.

iCrossing partnered with Kenshoo E‑Commerce, using Dimensions to segment product and brand data, plus budget pacing, bulk actions, automated campaign management and bid optimization to scale efficiently. After increasing brand spend 8X, the program delivered a 4X jump in impressions, an 18% lift in CTR and a 4X increase in product sales while remaining profitable—and the tools also saved the team about an hour of work per day.

iCrossing

Tara Ezer

Digital Marketing Consultant