Case Study: iCrossing achieves 117% YoY in-store revenue growth with Kenshoo

iCrossing - Customer Case Study

Kenshoo, working with iCrossing, faced the challenge of proving and growing the impact of online marketing on offline point-of-sale transactions—specifically to connect digital campaigns to in-store sales and increase that volume consistently.

They fed offline POS transaction data into Kenshoo’s Custom Metrics and Bid-to-Custom-Metric Portfolio Optimizer, using campaign-specific formulas that reflected in-store transaction rates and product margins and updating them with refreshed online-to-store conversion rates. The approach drove an estimated 117% year-over-year increase in in-store revenue.

iCrossing