Case Study: Hotel Urbano achieves 77% more app installs and 37% lower cost per install with Kenshoo

Hotel Urbano launches Instagram via Kenshoo to Drive Mobile App Installs

Hotel Urbano, a fast-growing Brazilian online travel agency with a Facebook community of 12 million fans, needed to grow mobile app installs but found traditional tactics ineffective and lacked operational capacity to scale and optimize campaigns cost‑effectively.

Partnering with Kenshoo, Hotel Urbano launched app-install ads on Facebook and Instagram using oCPM bidding and Kenshoo’s Portfolio Optimizer to automate bid and budget allocation; the campaign drove a 77% increase in installs, cut cost per install by 37%, and enabled a 17% rise in ad spend.

Hotel Urbano