Case Study: HostGator achieves 40% lower Facebook remarketing CPA with Kenshoo's Intent-Driven Audiences

HostGator Cuts Facebook Remarketing CPA by 40% with Intent-Driven Audiences

HostGator, a global web‑hosting provider and flagship brand of Endurance International Group, needed to scale into Facebook and Instagram marketing to keep growing its small‑business customer base. The team faced a new channel and the challenge of efficiently targeting users who had already shown purchase intent while managing paid‑social campaigns at scale.

Using Kenshoo, HostGator deployed Intent‑Driven Audiences to retarget users with search intent on Facebook and Instagram, built lookalike audiences to expand reach, and excluded overlapping segments for efficiency. With a single Kenshoo Pixel tracking group and workflow automation to launch and optimize at scale, they achieved a 40% lower cost per acquisition within two months versus their previous remarketing campaigns.

HostGator