Case Study: Horizon Media achieves 78% year-over-year social program growth with Kenshoo

Horizon Media Scales Clients’ Social Programs and Grows Business with Kenshoo

Horizon Media, a global leader in data-driven media and marketing, faced the challenge of scaling diverse client social programs amid growing Facebook ad types, rising creative volume, and complex reporting needs. To accelerate client growth while maintaining tailored customer journeys, the agency sought a technology partner to automate creation, management and optimization of highly targeted social campaigns.

Working with Kenshoo, Horizon deployed Creative Manager, Personas, Custom Metrics, Automated Actions and Analysis Grid to streamline creative workflows, keep audiences fresh, standardize KPIs and automate bid and creative optimizations. The result: a 78% year‑over‑year expansion of Horizon’s social program in 2017, $900M in incremental billings in H1 2017, and continued momentum (Infinity Awards 2018).

Horizon Media

Donald Williams

Chief Digital Officer