Case Study: Escapia achieves 10–30% improvement in SEM return and 30+ hours/week time savings with Kenshoo

HomeAway - Customer Case Study

HomeAway partnered with Kenshoo to tackle a clear marketing challenge: increase the efficiency of its search engine marketing (SEM) budget by maximizing inquiries while also understanding how search activity drove overall sales across brands and markets.

By integrating conversion data into Kenshoo and using those insights to realign budgets and standardize programs globally, HomeAway gained visibility into the sales impact of marginal spend and could deploy future budgets more effectively. The effort delivered a 10–30% improvement in SEM return and saved more than 30 hours per week, earning the program recognition as a 2015 Infinity Award finalist.

Escapia