Case Study: Escapia achieves 112% traffic increase and 123% bookings growth with Kenshoo

HomeAway - Customer Case Study

HomeAway, the vacation rental marketplace, faced an imbalance of supply and demand across its destinations and needed to use paid search to drive more qualified traffic and bookings to owners’ listings. Working with Kenshoo, the team targeted the problem by aligning paid-search activity with the company’s strategic priorities.

They used Kenshoo portfolio subsets to apply value adjustments across destination categories and bid accordingly. Within one month, paid-search traffic to strategic destinations rose 112% and bookings increased 123%, while overall ROI for those destinations improved 33%, making owners more likely to renew their subscriptions.

Escapia