Case Study: Health Care Service Corporation achieves higher application submissions and engagement with Kenshoo

Health Care Services Corporation - Customer Case Study

Health Care Service Corporation (HCSC) needed to drive more application submissions during open enrollment and identify which messages resonated best with key audience segments. It worked with Kenshoo, using the platform to support bulk ad creation and audience-based optimization, while also testing creative on Facebook.

Kenshoo helped HCSC improve performance across channels by using the best-performing messaging from Facebook tests. The campaign delivered a 70% increase in video view rates, a 36% lift in click-through rate, and a 60% lift in conversion rate, while giving HCSC insights it could apply to future messaging for higher engagement.

Health Care Services Corporation