Case Study: Haystak Digital Marketing scales operations and boosts media spend by $1M per quarter with Kenshoo

Haystak Digital Marketing - Customer Case Study

Haystak Digital Marketing began as "Haystack," a dynamic-ad product from Moore & Scarry Advertising that automated inventory-based ads for automotive dealerships. Rapid client growth made Haystak’s original manual account-management model unscalable and exposed gaps in reporting, conversion tracking (phone/email) and cross-account management—creating an urgent need for a platform that could automate bidding, consolidate reporting and scale operations.

Haystak implemented Kenshoo Local to automate bidding, integrate call and email conversion tracking (via Marchex and partners), and deliver customizable, transparent reporting and budget/KPI controls. The platform plus close support and custom reports enabled process improvements and greater stability, driving measurable results: average media spend rose by $1M per quarter, active accounts grew by about 135 per quarter, average CPC fell $0.04 per quarter (adding roughly 15,500 visitor sessions), and agency savings averaged $39,500.

Haystak Digital Marketing

Duncan Scarry

CEO/Founder