Case Study: Haystak Digital Marketing achieves 95% budget accuracy and rapid campaign scaling with Kenshoo

Haystak Digital Marketing - Customer Case Study

Haystak, an agency managing thousands of campaigns across hundreds of clients, faced a scalability and budget-control challenge: manual campaign creation and monitoring risked substantial over- or underspend and made bidding, budget allocation and reporting inefficient. The agency needed a platform to automate workflows, keep spend tightly within client budgets (staying within 95% of target), and deliver consistent performance reporting.

By adopting Kenshoo’s automation, Haystak reduced campaign build time from days to minutes, used a copy tool to replicate and edit ad groups across 500+ clients, and applied bulk creation and budget-upload tools for fast, accurate allocation. Kenshoo’s bid policies and KPI management automated daily bid changes and budget shifts—cutting manual monitoring to weekly and improving ROI—while scheduled reports and data exports gave Haystak actionable market insights and earlier issue detection.

Haystak Digital Marketing