Case Study: Havas Media achieves 41% lower CPC and $8.5M in savings with Kenshoo

Havas Media - Customer Case Study

Havas Media, using Kenshoo, faced the challenge of keeping a client and four retailers locked into specific positions on Google and Bing search results 24/7. To manage severe SERP volatility they planned a large-scale automated bidding program that involved 1,424 scheduled hourly actions.

They implemented Kenshoo’s bid-to-position policy to evaluate prior-day performance and automatically adjust bids, deploying 153 distinct scheduled actions four times daily to increase, decrease, or hold keyword bids. The approach cut cost per click by 41%—about $8.5M in savings—and freed up 15 hours per week to redeploy toward business growth.

Havas Media